About Us 

Purpose
Wisconsin Sign Association, Inc. was organized as the Wisconsin Advertising Association in 1970 to enhance and promote the professionalism, knowledge and image of its members and the on-premise sign industry. Through its programs it seeks to elevate the standards of manufacturing, installation, service and efficiency in the sign industry. The association also serves to establish in member firms a high regard for technical competence and fair dealing to promote a good public image for the sign industry. The association name was changed in 1993 to better reflect the industry it represents.

History
Wisconsin Sign Association, Inc. was organized in 1970 as Wisconsin Advertising Association, Inc. to enhance and promote the professionalism, knowledge and image of its members and the on-premise sign industry. Through its programs it seeks to elevate the standards of manufacturing, installation, service and efficiency in the sign industry. The association also serves to establish in member firms a high regard for technical competence and fair dealing to promote a good public image for the sign industry.

Code of Ethics
Members of the Wisconsin Sign Association pledge their companies:

• To honest competition with a fair profit on quality products and services,
• Produced with materials and workmanship of the highest standards,
• In an environment of safety with concern for energy conservation,
• Personnel development and the general elevation of the industry

Membership
Membership in Wisconsin Association Inc. is open to all sign companies providing manufacturing and/or installation and service and all manufacturers and distributors providing equipment or services to our members.

Organization
Wisconsin Sign Association Inc. is comprised of three member divisions:

• Sign Companies
• Sign Suppliers/Distributors
• Product Manufacturer/Manufacturers representatives

WSA's strength comes from the exchange of ideas and information among its members. Purposely, the Board of Directors is comprised of representatives of all areas of the membership. This blend affords a variety of views which encourage activities and programs benefiting all members. The President, Vice-President, Treasurer and Directors are elected by the members. The Directors represent the members of the association and can be contacted concerning any questions or suggestions.

Meetings
Wisconsin Sign Association holds its conference in various parts of the state. The meetings are open to both members and non-members in order to provide better insight on the activities of the association.

Hands-on workshops on various aspects of the industry are also held periodically.

The Board of Directors meets bi-monthly at rotating sites.

Committees
WSA has many standing committees that set the policies and direction of the Association.

• Central Sign Council
• Government & Public Relations
• Membership
• Newsletter
• Nominations
• Programs & Education
• Sign Design Contest

The committee structure is the backbone of the association, and all members are encouraged to participate.

Past Presidents
We are grateful to these former Presidents of the Wisconsin Sign Association:

Ed Poblocki *
Tom Derse *
Don Kieffer
Steve Kieffer
Dean Blazek
George Hall
Conrad Reinhold
Leo "Duke" Potter
Robert Lantz
Dirk Snyder
Charles DeMoulin
Paul Fuchsel
Jim Emden