About Us

We are committed to elevating the standards of manufacturing, installation, service and efficiency in the sign industry throughout Wisconsin.

The Wisconsin Sign Association, Inc. (WSA), organized as the Wisconsin Advertising Association in 1970 and renamed in 1993 to better reflect the industry it represents, works to enhance and promote the professionalism, knowledge and image of its members and the on-premises sign industry.

The association also serves to establish in member firms a high regard for technical competence and fair dealing to promote a good public image for the sign industry.

Our Code of Ethics

Members of the Wisconsin Sign Association pledge their companies to:

• honest competition with a fair profit on quality products and services

• delivery of products with materials and workmanship of the highest standards

• maintaining an environment of safety with concern for energy conservation

• ongoing personnel development within their organization

• focusing on the elevation the sign industry.

Our Strength is Our Membership

Our association officers are elected by our members, and our directors represent the best interests of these members.

The WSA board of directors is comprised of representatives of all areas of our membership. This blend affords a variety of views which encourage activities and programs benefiting all members.

Learn More and Join us

We invite you to join us at an upcoming meeting to learn more about our vibrant association, then become a member of WSA and experience all we have to offer industry professionals.