Wisconsin Sign Association, Inc. was organized as the Wisconsin Advertising Association in 1970 to enhance and promote the professionalism, knowledge and image of its members and the on-premise sign industry. Through its programs it seeks to elevate the standards of manufacturing, installation, service and efficiency in the sign industry. The association also serves to establish in member firms a high regard for technical competence and fair dealing to promote a good public image for the sign industry. The association name was changed in 1993 to better reflect the industry it represents.
The Wisconsin Sign Association proudly uses Cornerstone Processing Solutions as its merchant provider